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Burberry sunglasses

Apr 28, 2014 ... Burberry may have been established over 150 years ago, but there's no doubt that their use of digital marketing has been exciting to watch in ...

How Burberry Could Improve Its Employer Brand

Customization is easy. Users indicate their sex first on the cast website. After which, a archetypal appears onscreen and the barter can design their trench coat on real-time. They can accept from 10 style combinations and from several options that acquiesce different looks.

Burberry handbags

Jul 13, 2017 ... Search. Word-of-Mouth and Referral Marketing Blog. Search ... When it comes to marketing, Burberry is ahead of the pack. The brand used ...

How Burberry Does Marketing In 2017 To Be A Top Digital Luxury Brand

Burberry may have been established over 150 years ago, but there’s no doubt that their use of digital marketing has been exciting to watch in recent times. One of the best prestigious fashion brands in the world, Burberry has climbed absolutely on board with digital and embraced innovative marketing techniques abashing the boundary between its online environment and physical stores.

Burberry logo

So, its consumer brand fulfilled its purpose, but what about the Burberry ... Burberry is lacking a specific established mission or vision. .... Filed Under: Blog.

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The first and most important affair that Burberry did was to identify their vision of where they wanted to take the brand. Back in 2006, Ahrendts and Bailey clearly stated “the vision was to be the first company who is absolutely digital” and that they wanted “to build a social enterprise”. Ahrendts also mentioned to the Harvard Business Review that “The number one strategy that came (from our first meeting) was all centred around the brand. We needed to purify the cast message and how we were going to do that; by focusing on outerwear, by focusing on digital, by targeting a younger consumer”.

Burberry

Sep 17, 2017 ... Fashion Bytes, a cheat sheet for your favorite runway designers, takes in the colorful plaids and knits at Burberry's Spring 2018 show.

Fashion Bytes: Checking In with Burberry at London Fashion Week

Established in Basingstoke, England back in 1856, Burberry is a affluence fashion brand that’s rich in history and culture. Recognisable for its distinctive tartan pattern, the company sells clothing, fragrances, sunglasses and cosmetics. It was through the appointment of CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey that Burberry began to see how digital was vital to the future success of the business. A accommodation that would change their business forever.

Burberry london

Nov 19, 2015 ... While most people recognize the iconic Burberry trench coats and Burberry scarves, few know that its founder, Thomas Burberry, got his start as ...

Burberry: A Brand History

Burberry put huge amounts of focus into perfecting their brand, with Ahrendts openly admitting how abundant she admired the flawless branding of companies such as Apple and Starbucks. Ensuring that the experience a consumer enjoyed whilst in a store in London needed to be exactly the same as it would be in New York City. It was essential that Burberry focussed on their key iconic assets, repositioning themselves as a luxury brand and moving away from creating products for the masses.

Burberry headband

Discover our collection of Burberry Heritage Trench Coats, reimagined with archive inspiration for men, women and children.

Made in Castleford

So what’s the return? Burberry has seen record sales, which are continually improving. Here at Parallax, we love Burberry. They’ve consistently brought out fantastic content and provide a huge source of inspiration to our digital agency. Let’s take a look at why their digital marketing and branding strategy is so good.

Burberry wallet

Why Is Burberry's Digital Strategy So Good?

The collaboration’s result was a adequately simple campaign. With the use of Google’s facial recognition technology, Burberry enabled users to send personal messages, sealed with their own virtual kiss. The kiss was captured via a webcam, and the computer replicated a user’s lips. Once the bulletin was written and sealed with the user’s kiss, the bulletin was sent.

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BURBERRY London Eau De Toilette for Men, 3.4 Fl. oz.

BURBERRY London Eau De Toilette for Men, 3.4 Fl. oz.

Burberry London for Men Eau de Toilette is a refined and sophisticated fragrance. Presented in a glass bottle with check fabric cover. The scent features top notes of bergamot, lavender and warm cinnamon,Artfully balanced heart notes of mimosa flower and rich leather and Lower tones combine heady tobacco leaves and dense oak moss
$107,80
$77
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Burberry Women

Burberry Women's Classic Eau de parfum Spray, 3.3 Fl Oz

Burberry for Women Eau de Parfum is a fresh and sensual fragrance. The scent features fruity top notes of blackcurrant, fresh green apple and bright bergamot. Heart notes of cedar wood, jasmine, moss are intensified with warm notes of sandalwood for a rich and sensual tone. Warm notes of musk and vanilla smooth the base.
$137,20
$98
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BURBERRY Brit for Her Eau De Parfum, 0.25 Fl Oz

BURBERRY Brit for Her Eau De Parfum, 0.25 Fl Oz

Burberry Brit Eau de Parfum is a green oriental fragrance with an unexpected blend of sugar and spice. The scent features fresh and playful top notes with Italian lime, icy pear and crisp green almond. Soft floral heart notes of lush white peony are sweetened with sugared almond. Warming amber and mahogany are calmed with sensual notes of vanilla and tonka beans. Presented in a check glass bottle.
$40,60
$29
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Burberry Women

Burberry Women's Classic Eau de parfum Spray, 1.7 Fl Oz

Burberry for Women Eau de Parfum is a fresh and sensual fragrance. The scent features fruity top notes of blackcurrant, fresh green apple and bright bergamot. Heart notes of cedar wood, jasmine, moss are intensified with warm notes of sandalwood for a rich and sensual tone. Warm notes of musk and vanilla smooth the base.
$109,20
$78
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Burberry Brit For Her Eau de Toilette Spray, 1.7 fl. oz.

Burberry Brit For Her Eau de Toilette Spray, 1.7 fl. oz.

Burberry Brit Eau de Parfum is a green oriental fragrance with an unexpected blend of sugar and spice. The scent features fresh and playful top notes with Italian lime, icy pear and crisp green almond. Soft floral heart notes of lush white peony are sweetened with sugared almond. Warming amber and mahogany are calmed with sensual notes of vanilla and tonka beans. Presented in a check glass bottle.
$109,20
$78
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BURBERRY London Eau De Parfum for Women, 1 Fl. oz.

BURBERRY London Eau De Parfum for Women, 1 Fl. oz.

Burberry London Eau de Parfum is a stylish floral-fresh fragrance. The scent features tender top notes of elegant rose and a sweet heady blend of honeysuckle. Deep heart notes of tiare flower, jasmine and peony are uplifted with a whisper of fresh clementine zest. Solar notes of sandalwood, musk and patchouli add a subtle warmth to create a distinctive and inspiring fragrance. Presented in a glass bottle with check fabric cover.
$82,60
$59
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BURBERRY Weekend Eau De Parfum for Women, 1 Fl. oz.

BURBERRY Weekend Eau De Parfum for Women, 1 Fl. oz.

Weekend for Women is a feminine fragrance with a contemporary, refreshing, citrusy tone. A sheer fragrance with top notes of tangerine, tree sap and reseda plant. Delicate floral heart notes of wild rose, peach blossom, iris and hyacinth, invigorated by a subtle splash of nectarine. The low notes of cedar wood and sandalwood add depth for a relaxed and fresh scent.
$72,80
$52
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BURBERRY Brit Eau De Toilette for Him, 3.3 Fl. oz.

BURBERRY Brit Eau De Toilette for Him, 3.3 Fl. oz.

Burberry Brit epitomizes the modern, British man by capturing a relaxed elegance and effortless style. It is a warm and charismatic fragrance. The scent features top notes of bergamot, cardamom, green mandarin and ginger. Heart notes of cedar wood, nutmeg are softened with wild rose. Effortless notes of grey musk and Tonka smooth out the base.
$114,80
$82
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BURBERRY Brit Eau De Toilette for Him, 6.7 Fl. oz.

BURBERRY Brit Eau De Toilette for Him, 6.7 Fl. oz.

Burberry Brit epitomizes the modern, British man by capturing a relaxed elegance and effortless style. It is a warm and charismatic fragrance. The scent features top notes of bergamot, cardamom, green mandarin and ginger. Heart notes of cedar wood, nutmeg are softened with wild rose. Effortless notes of grey musk and Tonka smooth out the base.
$159,60
$114
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BURBERRY Eau De Parfums Spray for Women, 3 oz

BURBERRY Eau De Parfums Spray for Women, 3 oz

Inspired by the trench coat and its heritage of British design and craftsmanship, My Burberry captures the fragrance of a London garden after the rain. The scent is a contemporary British grand floral and features a delicate heart of rose, woven with an unexpected touch of geranium leaf.
$177,80
$127
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BURBERRY Brit Eau De Toilette for Him, 1 Fl. oz.

BURBERRY Brit Eau De Toilette for Him, 1 Fl. oz.

Burberry Brit epitomizes the modern, British man by capturing a relaxed elegance and effortless style. It is a warm and charismatic fragrance. The scent features top notes of bergamot, cardamom, green mandarin and ginger. Heart notes of cedar wood, nutmeg are softened with wild rose. Effortless notes of grey musk and Tonka smooth out the base.
$72,80
$52
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Burberry My Burberry Parfum Spray for Women,Black, 1.6 Ounce

Burberry My Burberry Parfum Spray for Women,Black, 1.6 Ounce

My Burberry Black. A new fragrance joining the My Burberry collection, it follows the same codes of craftsmanship, innovation and appreciation of the iconic Heritage Trench Coat. My Burberry Black travels back to a London garden amidst a gathering storm, heavy rain contrasting with the warm and captivating flora. Fusing the scent of sun-drenched jasmine flower and peach nectar with a sensual touch of rose. The iconic rose note at the heart of My Burberry fragrances, is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent, for a deep and captivating finish.
$138,60
$99
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Burberry blush for women ,0.25 Fl Oz

Burberry blush for women ,0.25 Fl Oz

A fruity floral Eau de Parfum, My Burberry Blush steps back into a London garden as it awakens in the first light of day. Capturing the senses, blossoming flowers open with a burst of energy, while dapples of glowing light weave, twist and turn through the flora. Created by perfumer Francis Kurkdjian and Christopher Bailey, the fragrance opens with sharp pomegranate fused with vibrant lemon. Delicate rose petal notes are lifted with crisp apple, while a base of jasmine and wisteria round off the scent for an intensely feminine touch.
$42,00
$30
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